How Fitzgerald Tell the Story in Chapter 1 of the Great Gatsby Essay Example for Free

How Fitzgerald Tell the Story in Chapter 1 of the Great Gatsby Essay Write about some of the ways Fitzgerald tells the story in chapter 1 The chapter begins with Nick Carraway introducing himself as the narrator. Fitzgerald uses a first-person retrospective narrative, therefore we are given Nicks point of view throughout. The chapter begins with Nick remembering his father’s advice that â€Å"all people in this world haven’t had the advantages that [he’s] had† this tells the reader that the main theme of the novel is wealth. The use of the word â€Å"advantages† suggests that Nick comes from a wealthy family. Fitzgerald makes Nick claim that â€Å"I’m inclined to reserve all judgements† yet quickly contradicts this he tells â€Å"the intimate revelations of young men† are â€Å"marred by obvious suppressions†, by Fitzgerald doing this, the audience are given an opinion on Nick, realising he is likely to be an unreliable narrator. However when Nick says â€Å"I’m inclined to reserve all judgements† the reader may also feel that Nick will give a true and honest account of the events and will not be biased against any of the characters. Fitzgerald uses this chapter to set the scene of the novel. Fitzgerald makes it clear through Nick’s narration that the events within the novel have already taken place â€Å"back from the East last autumn†, the reader instantly knows that we will be given an interpretation of the events and they will all be from Nicks point of view. Nick talks about â€Å"Midas and Morgan and Maecenas† all three of these men were renowned for their wealth. Morgan and Maecenas were real men, whereas Midas’s story is a Greek myth. By mentioning both myth and reality in the first chapter Fitzgerald tells the reader that myth and reality will be mixed throughout the novel. Fitzgerald introduces most of the main characters within this chapter as part of the establishment of the text. Gatsby is the first to be introduced excluding Nick, which could suggest that Gatsby is the protagonist of the novel. Later on in the chapter we are introduced to Tom, Daisy and Jordan as Nick goes to a dinner party over at East egg. Fitzgerald has Nick use exaggerations of expressions and body language to create an impression of Tom Buchannan and the others in East egg. Fitzgerald has Nick harshly describe Tom as being â€Å"arrogant† and powerful â€Å"not even the effeminate swank of his riding clothes could hide the enormous power of that body† by using this description Fitzgerald highlights his role as a dominant male, Fitzgerald supports this by the use of direct speech from Tom â€Å"I am stronger and more of a man than you are†, this again shows that Tom believes  he is above everybody else again re-enforcing his arrogance. Fitzgerald uses oxymoron’s to describe the way in which Tom handles Nick â€Å"he turned me around again politely and abruptly† this shows that Nick as a narrator is contradicting himself hence causing the reader to question his narrat ion once again. Throughout the chapter, Nick uses adverbs such as â€Å"accusingly† and â€Å"helplessly† when referring to Daisy, allowing Fitzgerald to give the impression that she is dominated by Tom and that they are living in a patriarchal society. This contrast is displayed by Nick’s use of adverbs such as â€Å"decisively†, â€Å"restlessly† and â€Å"crossly† when retelling Tom’s speech, showing Tom’s power. During the dinner where also introduced to myrtle in a way as her phone call interrupts dinner, we also find out about how Jordan talks about her Tom and his family, â€Å"Tom’s got some woman in new York†, therefore showing she’s not a very trustworthy character. Fitzgerald also uses simile’s to add more emphasis to the point he is making â€Å"compelled me to the room as though he were moving a checker to another square†, this also shows Tom’s power. towards the end of the chapter Nick witnesses Gatsby standing at the end of his lawn, nick describes the way in which Gatsby held out his arms as â€Å"curious† this gives the reader an urge to want to read on and find out what the green light is and what significance it holds in relation to Gatsby. Fitzgerald makes Nick use the word â€Å"vanished† at the end of the chapter which give the chapter a more dramatic end.

Press Barons Of The 20th Century Media Essay

Press Barons Of The 20th Century Media Essay Studying the history of communication incorporates a review of how media and media form have developed over the years as well as their impact in the socio-political spheres of the contemporary society. In this paper, the discussion shall exclusively focus on the history of the press barons in the 20th Century. The paper is structured in progressively discursive sections where the discussion is elevated in a sequential manner towards a conclusion. To begin with, the paper will define the term press barons and introduce the prominent press barons of 20th century. The second section with then detail the social and political impacts of the press barons with numerous examples as provided by relevant literature. The third section of the paper will review the press barons of the 20th century and their influence of contemporary media. The section will allow for opinionated hypotheses backed by credible research evidence, thus terminating with a conclusion on the issues raised throughout the paper. Press Barons of the 20th Century In typical use, the term press baron denotes a media proprietor, during the time when the media referred exclusively to the printed press. A press baron was any person who controlled, either by virtue of personal ownership or by having a dominant share portfolio in the mass media company. In other contexts, media proprietors have been called media tycoons and media moguls (Coleridge 1993, pp. 18 53). Media proprietors only became a significant group of celebrities at the close of the 19th century consequent to the launch development of newspapers as mass circulating publications (Coleridge 1993, pp. 18 53). During this era, the most notable press owners and or controllers included, Lord Rothermere, Lord Northcliffe and Lord Beaverbrook all from and operating in the UK, while William Randolph Hearst stood as the pioneer press baron in the US (Coleridge 1993, pp. 18 53). At the beginning of the 20th Century, the mass media platforms grew to include radio and television as well as book publishing houses and film studios (Coleridge 1993, pp. 18 53). Consequently, the proprietors of these new media became media barons and not just press barons as they had been referred to when newspapers was all the mass medium available (Coleridge 1993, pp. 18 53). For the purposes of this paper, the term press baron shall refer to the pioneer media proprietors who owned and or controlled mainly newspaper publications in the 20th century. In this age, the press barons of repute with the ownership and control of a series of newspapers, and later several radio and TV networks, have included Rupert Murdoch (News Corporation), Silvio Berlusconi, Robert Maxwell, Axel Springer, Ted Turner, Conrad Black and Bill Bresnan (Bagdikian 1999, pp. 148-154). To this list, one can add Samir Jain add Vineet Jain the proprietors of The Times Group, Serge Dassault of the Dassault Group, Richard Desmond of Northern, Shell and Express Newspapers, Michael Eisner the chairman of Walt Disney Company, Barry Diller the CEO of InterActiveCorp and Ted Turner, of AOL Time Warner (Bagdikian 1999, pp. 148-154). The Social and Political Impacts of the Press Barons of the 20th Century The press barons bore a power that had never been given to any other group of people besides political and religious leaders (Bagdikian 1999, pp. 148-154). The newspapers cultivated a following and the ability to influence popular opinion (Bagdikian 1999, pp. 148-154). The fact that leaders in the society depended on the press to reach to the masses meant that those who had a considerable control over the press acquired a power that seemed even superior to that of political and religious leaders (Bagdikian 1999, pp. 148-154). According to Goodlad (2003), the mass media gained phenomenal importance, popularity and impact during the 20th Century to an extent that the societys mode of life was governed by what the press dictated. Goodlad (2003) points out that the so called late Victorian period saw the press gain an enormous expansion stimulated by the perpetually improving technology, as well as the elimination of the stamp taxes and paper duties imposed on the price. Consequently, the cover price of most newspapers became available to the common populace. London newspapers were courted, feared and used by politicians from all parties as a tool to gain popularity or to attack rivals (Bingham, 2010). This trend continued to the late Victorian age and even during the Edwardian period. Newspapers had a perceptible partisan attachment and loyalty to a particular political party, most being biased towards either of the two dominant parties Liberals and Conservatives (Koss 1990, pp. 67 79). Goodlad (2003) reports of a German loyalty who visited London in 1904 and opined that the chief weapon of the various Parties is the Press. According to Goodlad (2003), it is not possible to gauge in precisely terms, to what extent the readers of these newspapers shared the social and political prejudices the newspapers ascribed to. What can be used as an indicator of the power of the press in its early days is how other forms of mass communication such as posters, church pamphlets and loud announcements in meeting places, declined in circulation as the press gained popularity (Boyce 1987, pp. 56 87). Another indicator of the power that the press barons were given by the society was by the level of effort most political leaders put in cultivating close relations and even patronage with the editors of local newspapers (Bingham, 2010). A good example of such leaders includes the Liberals Grey and Asquith who are documented to have cultivated close association with J. Spender, then an influential Westminster Gazette editor (1896 and 1921) (Bingham, 2010). The press became increasingly powerful after 1910 to an extent that even politicians sought to gain direct control and ownership of the newspapers as a strategy to gain political mileage (Bingham, 2010). Other politicians had their careers made, ruined or marred by press coverage. Stanley Baldwin, the embattled British Prime Minister, once publicly accused all of the London press of biased political coverage and personalized political agendas. According to Baldwin, the press exercised the prerogative of the harlot through the ages: power without responsibility (Seymour-Ure 2008; pp. 77 84; Bingham, 2010; Curran and Seaton 2009; pp. 44 75). Lord Northcliffes The Times is said to have played a very important role in triggering Asquiths resignation as Prime Minister of Britain in 1916, after a Cabinet crisis (Bingham, 2010). The same has been noted with the American press in the last century, most notably Rupert Murdoch of the News Corporation, who was repeatedly accused of supporting particular politicians and abusing his ownership and control of the media to popularize such politicians as Margaret Thatcher, Ronald Reagan and John Howard (Bingham, 2010; Curran and Seaton 2009; pp. 44 75). In 1918 for instance, Lloyd George unsuccessfully marshalled a take-over bid for the Liberal Daily Chronicle, followed by another unsuccessful ownership bid for The Times newspaper in 1922 (Bingham, 2010). The Labour Party in collaboration with the trade union movement founded the Daily Herald in 1912 (Bingham, 2010). By 1915, newspapers had become a powerful social and political tool for mass control to an extent that almost every party and or politician desired to own a piece of the industry (Bingham, 2010). However, in the 1920s, printing costs and advertising revenue competition made it relatively unrealistic for political parties to run newspapers directly. What resulted was a series of takeovers and buyouts favouring the emergence and growth of powerful newspaper chains owned and controlled by a few powerful individuals (Bagdikian 1999, pp. 148-154). Thus emerged the press barons most notably Lord Northcliffe who founded the Daily Mail and bought The Times between 1907 and 1922 (Curran, Aelst and Aalberg 2010, pp. 255-271). A huge number of the literature on press barons usually explores ways in which these media proprietors used their positions vindictively to further their political agendas (Boyce 1987, pp. 56 87). The literature concurs that, based on validated research, all the press barons especially those in Britain exercised a great deal of personal control over what was published in their newspapers (Curran, Aelst and Aalberg 2010, pp. 255-271). This control enabled them to wage and propel political campaigns that they personally subscribed to. Geoffrey Dawson, who was the chief editor at The Times between 1912 and 1919 as well as between 1923 and 1941, is documented for having close association with most of the powerful Neville Chamberlain government officials (Bingham, 2010). Consequently, The Times was a staunch supporter for the policies seeking to appease Nazi Germany, mainly proposed by the Neville Chamberlain government. This was against the stance taken by pro-Conservative newspapers li ke the Daily Telegraph (Bingham, 2010). It is notable that the prominent press barons of post-1945 involved themselves only to a minimal extent with party politics as compared to their pre-war peers (Bingham, 2010). The press had acquired the commercial success and potential that was more lucrative than political influence (Bingham, 2010). Such barons as Roy Thomson, owner of The Sunday Times since 1959 as well as The Times since 1967, had a pure commercial motive. In this age, newspapers gained a less partisan social role and refrained acquiring an editorial bias or loyalty to any party (Bingham, 2010). Besides the political influence, press barons were also very influential on the social front (Boyce 1987, pp. 56 87). The newspapers were a source of entertainment and in most cases determined what was accepted as entertainment and what was rejected. If a play or book was positively featured by the press, it garnered huge popularity (Coleridge 1993, pp. 68 97). Entertainment was largely popularized using the press to an extent that concerns were expressed on how the press was handling their double role of entertaining and informing (Coleridge 1993, pp. 68 97; Croteau and Hoynes 2006, pp. 84 93). This concerns triggered several market surveys, the most significance one being the 1938 Report on the British Press conducted by the Political and Economic Planning policy organisation (Bingham, 2010). The report expressed concerns that the press had acquired a dangerous trend where entertainment stopped being ancillary to the news and supersede or absorbed it (Bingham, 2010). Lord Rothermere and Beaverbrook premised most of their social campaigns on a belief that their popular newspapers could mobilize the power of their readers in challenging any social order or tradition (Lloyd 2004, pp. 28 94). This belief was partly correct in that people were only informed by the newspapers at that time, as the only source of news available to the masses (Bagdikian 1999, pp. 148-154). By 1930s, over 70% of the British and US population read a daily newspaper regularly and almost every family accessed a Sunday paper (Bingham, 2010). As Badsey (2010) posts, Lord Northcliffes newspapers constituted half the all newspapers sold in London in 1914. Badsey (2010) opines that it was Northcliffes success that ultimately ushered the press barons era in Britain. Northcliffe would be joined later in this league of nobles by his brother Rothermere and Canadian Lord Beaverbrook (Daily Express owner). According to Badsey (2010), almost every adult in Britain accessed a national an d or local newspaper on a daily basis, including those in tiny country villages where pages of local newspaper were frequently pinned on public notice boards. Press Barons of the 20th Century and their Influence of Contemporary Media I believe that the press barons of the last century have shaped the way contemporary media is owned and operated in several ways. To begin with, the press barons exercised great influence and control on what was published to an extent that their newspapers editorial policy became their personal campaigns. As Bingham (2010) notes, the British press at the age of press barons was accused repeatedly of being irresponsible and untrustworthy. They were accused of undermining and sidetracking the democratic process as well as poisoning the political debate of the country based on the political inclinations of their owners (Bingham, 2010). The 1921 press campaign that opposed government expenditure is a good example of initiatives exercised their clout to shape political and social issues. In this campaign, Lord Northcliffe and Lord Rothermere successfully backed candidates who supported reduction of government waste in three British by-elections, ultimately leading to a drastic cut in publ ic spending in 1922 (Curran, Aelst and Aalberg 2010, pp. 255-271). This trend is still evident, although the level of control that media proprietors exercise today is covert and subtle. Further, the common trend of the British and US media inciting hostility and apathy against immigrants in this countries as well as their ethnic minorities (which is only now declining) originates from this age when the press barons used their newspapers to campaign for what they felt was the appropriate patriotism (Bingham, 2010). Much of the ethnic hatred and acrimony witnessed at the close of the last century and the beginning years of this century originate from the traditions established by the press barons. As Bingham (2010) postulates, the trend of seeking popularity with the masses by brazening entertainment stories and presenting them as news or as more important than the news is what has nurtured the coarsening trends of public life witnessed today. Just like in the interwar period when celebrity news and personality profiles became an important part of the press coverage, modern media has grown to promote the intrusive and sleazy celebrity culture as more important to the informative content that such media could disseminate (Bingham, 2010). On this count, I concur with Bingham (2010) in noting that the contemporary trends where the media narrows public debate to a particular subject is a culmination of historical tendencies. Promoting human interest and celebrity stories dominantly above informative content, for instance, is a trend that has been inherited over the decades from the press barons who wanted to create popular readership. I believe that contemporary media determines who is elected as a leader in many nations of the world. The media endears some candidates to the electorate while depicting other candidates as villains. This tradition is not unique to contemporary media though. The largest basis of the press barons social and political power was based on ignorance and monopoly. Badsey (2010) opines that the lack of opinion polls or any other way of measuring public opinion, made politicians pay exaggerated respect to and fear of popular newspapers and newspaper owners. Nonetheless, press barons had a considerable power adequate to make a non-entity individual the prime minister of Britain. David Lloyd George for instance, belonged to this breed of so-called populist politicians who solely depended on the press to access power. He thus closely associated himself with the press barons in London as well as their editors, an effort that would ultimately pay off in his capturing of the Prime Minister post in 1916. Recent leaders whose popularity was linked to media patronage include President George Bush (US), Prime Minister Tony Blair (UK), President Silvio Berlusconi (Italy) among others. In Fleet Street, Press Barons and Politics, Collin Brooks narrates a personal account as a journalist and editor in the 1930s, both at the Financial News and the Sunday Dispatch (Crowson 1999, pp. 11 64). In his rise through the ladders to a chief editor, Brooks narrates of an intimate friendship and contact with Lord Rothermere, thus providing a unique and even rare insight into the press barons mentality and operations (Crowson 1999, pp. 11 64). What is most instrumental for the purposes of this paper is Brooks testimony of how the press baron orchestrated his perspective upon the right-wing Conservatism during the reign of Chamberlain and Baldwin using the press outlets he owned (Crowson 1999, pp. 11 64). Such tactics as covering what was supportive to the media owners personal allegiances and then avoiding mentioning whatever was contrary to that allegiance, are still being used by many media owners today. The history of the press barons also points out a very important social role that they played that of social advocacy (Boyce 1987, pp. 56 87). Whenever the press barons supported a particular cause, they were able to rally public and government support in a unique way (Boyce 1987, pp. 56 87). Using this ability, the press barons encouraged civic contributions and improvements, promoted agricultural and business interests, inspired encourage public safety policies and city planning initiatives, an encouraged economic growth and economic expansion among the population (Cox 2005, pp. 24 108). George Bannerman Dealey the founder and long-time proprietor of Dallas Morning News, is reputed to have is reputed to have helped initiate the revolution that modernized Texas beginning late 19th Century to early 20th Century (Cox 2005, pp. 24 94). He strongly advocated for reduced defence spending as well as for more federal investments in the state. A good example is how the Texan Morning New s championed the state government and public to initiate a public education system under the leadership of Dealey (Cox 2005, pp. 68 108). This trend is continuing today. Media owners and influential journalists still wield great influence in triggering social change and economic growth (Jenkins 1986, pp. 76 89). Their participation in charitable causes such as providing aide after a disaster usually attracts mass action. Whether it is to support girl child education in Palestine or to feed starving children in Southern Sudan, the participation of media owners and popular journalists always triggers great public support and collaboration (Curran, Aelst and Aalberg 2010, pp. 255-271). Conclusion This paper has endeavoured to discuss the history of the press barons in the 20th Century considering the press barons influenced the social and political scenes of the era in which they were most dominant. It has emerged that the press barons of the 20th Century have had direct impacts on the contemporary trends of media ownership, control and regulation. The paper has argued that the modern trend of seeking popularity with the masses by brazening entertainment stories and presenting them as news or as more important than the news was nurtured by the press barons who wanted a return on their investment. Further, the trend of owning a series of media outlets that continues even today originates from the need to reach as many people as possible so as to gain a political and social significance capable of influencing public debate and policy. Conclusively therefore, this paper opines that for the press to be truly independent and objective, and for the media to play an instrumental role in socio-economic development of the societies in which they operate, there needs to be separation from their owners influence. Perhaps the answer lies in limiting the number of media outlets that an individual controls, since the more audience a particular media owner reaches, the more powerful and influential he or she becomes. Such media tycoons end up gaining a leadership role whose mandate is not constituted or endorsed by the publics right to democracy (Badsey, 2010). A good illustration is that of the perceived importance given to the London press barons during the WW1, which ultimately saw them assigned public leadership roles they did not qualify. Lord Northcliffe for instance was appointed a Director of Propaganda in Enemy Countries as Lord Beaverbrook was appointed the head of a novel Ministry of Information (Badsey, 2010). Neither of these posts was of prime importance to public good. They were just appeasements to a few individuals who controlled the bulk of the nations only mass media outlets (Badsey, 2010).

The Impact Of Digital Media On Ebay Information Technology Essay

The Impact Of Digital Media On Ebay Information Technology Essay eBay is known all over the world as the leading online Marketplace which came in to life in 1995,eBay Inc, was founded by Pierre M. Omidyarand its headquartered in San Jose, California, TM (2002). eBay created a special platform for the sales of goods and services by a passionate village of individuals and business. On days there are millions of items across thousand of categories for sale on eBay just like Half.com, eBays site dedicated to fixed price trading. eBay allows trade on a Local, National and International basis, with customize site in marketing all over the world. eBay, together with its sub-visions, bring online marketplaces for the sale of goods and services, online payment services, and online communication offerings to a diverse community of individual and business in the USA and Internationally. The company operates in three Intentions: eBay Marketplace, Payments, and Communications. The eBay Marketplaces: This platform provides infrastructure to enable online commerce in a variety of formats, including the traditional auction platform; and its other online platforms, such as Rent.com, Shopping.com, Kijiji, mobile.de, and Marktplaats.nl. Its services include trust and safety programs, reply forum, safe chanel program, eBay standard purchase protection program, customer support, tools and services. The Payments segment: Feeds a product for small businesses, online sellers, and individuals that enables them to send and receive payments online. Its services include joining the network, crosscheck of its PayPals account holders, withdrawing funds. The Communications segment: provide voice over Internet protocol calls between Skype subscribers, also provides connectivity to traditional fixed-line and handheld telephones. The company also provide online apartment rental services and comparison shopping resource service, as well as provides an Internet payment platform that allows merchants to process, and manage online payments. 2. MISSION STATEMENT OBJECTIVE eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity. eBay brings together millions of people every day on a local, national and international basis through variety of websites that focus on commerce, payments and communication. This has also help the company in various ways between their numerous customers worldwide. They have engaged in the method stated below. A Place to Buy. You can get almost anything item you need or want at very low deal better than you can find at any traditional brick and mortar, even online stores. But caution should be taken because of rotten or fake items deals on eBay. A Place to Sell. No matter the size of our product or services, eBay has various categories channels to sell items. eBays global reach can even move unusual items that are not in demand in our own neighborhood in to cash. A Place to Shop. Large variety of items can be found for sale on eBay, many members have discovered that eBay is one of the best place in the world to window or comparison shop. These items include photos, detailed descriptions, and owner experiences. Because you see lots of the same items side by side in various conditions and know what each one sold or selling for, eBay gives you insight into the real market value of most types of goods around the globe. A Website: With no physical building eBay store, Founded in San Jose but now carry out daily activities from various cities, eBays service exist basically online apart from the delivery of bought and sold items every other network of the business are handled through eBay website. Socially Responsible: eBay with its B2C way of handling business has lower the barriers to buying and selling, these bring a massive global awareness to it business. It also fosters new economic opportunities to developing areas and brings cultural understanding between different populations. This has made eBay one of the worlds most interesting and exciting trans-national ambassadors. 3. THE IMPACT OF DIGITAL MEDIA ON EBAY eBay is a cutting edge in commence by selling almost everything be it of what nature with its presence in every corners of the globe with no physical store, with limited staffs but satisfy it numerous customer worldwide. But how is this possible? Social Media Marketing: Recent addition to organizations plans. Integrated marketing communications is a practice organization follow to connect with their target markets. Integrated marketing communications coordinates promotional elements, advertising, personnel selling, public relations, publicity, direct marketing and sale promotion. Increasingly viral marketing campaigns are also grouped into integrated marketing communications for eBay. The growth of social media has impacted the way organizations communicate, the internet provide set of idea which enable persons to develop social and business platform, share knowhow and collaborate on project online. Cell Phones: Usage has also become a benefit for eBay media marketing. Today many cell phones have social networking capabilities, individuals are notified of any happenings on social networking  sites through their cell phones in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Since cell phones are connected to social networking sites, advertisements are always in sight. Computers: The use of computer has come to stay in our daily life be it at home, offices, school, this is one of the basic tools used by eMarketers worldwide, eBay uses the help of computer since they dont physical store to carry out their daily business and this is done by logging into their website by typing in the URL address with an access from ISP provider. Once logged in, you see various categorizes of product, prices, description of items and options of payment of items bought. Buying of items online and shipping to every part of the globe is an everyday activity at just by the use of a computer, Newsweek (2004) Internet Marketing: eBay use the internet known as digital marketing, web marketing, and online marketing is the marketing product and services over the internet. Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless  media. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. This market joins the vast idea and technical background of the Internet, including design, development, advertising, and sales.  Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing on specific websites. 3.1 THE USE OF THE INTERNET BY eBay The internet as change the landscape of the world in every way things are done in every way things are done globally. Never before have people been able to interact in such a cost effective and comfortable way. The business world as seen a better new of doing its daily activity, business now are done in very short span of time even without the presence of both party at the same place or time. Now it is possible for you to establish your own company with a very small financial investment or in some cases even without any start-up capital. eBay use the internet in carrying of its daily business to meet target market and satisfy its customer at a very low cost and maximizing profit. Information: People worldwide are using the internet on a regular basis, with email and search engines as the most popular services. Information is power. People are able to influence, direct, convince, educate and manipulate others through one single tool: The distribution of information. Email and discussion forums allow people to share their thoughts, ideas and experiences with other people from all corners of the world. Within a relatively short period of time the Internet and its communication channels will be part of our daily lives as are running water and electricity. Cost Effectiveness: The internet is by far the most effective communication tool. If you want to send a letter via conventional or so-called slow mail, it will cost at least around $1 assuming you restrict yourself to two single sheets of paper. Sending the same amount of information via email will be up to 100 times cheaper with immediate delivery. In addition to this, email with its numbers of advantages over the slow mailing system of delivery of messages, sending and get a reply on the spot. Online Auction: In this massive marketplace, eBay rules the auction sites. According to the Nelison Rating, eBay is among the top ten most trafficked sites on the internet. eBay leads the online auction industry with a more than 60 percent share of the market, its closest competitors, Yahoo! Auctions, is only half its size followed by Amazon.com, all these are done with the help of the internet and makes eBay smile to the bank on daily basis. Low Cost Operation: Running business requires tons of capital no matter the size of the outfit, the business has to pay for rental shops, offices, motor vehicle, staffs, before it can think of making its profit which is the primary idea of the business, but doing online business you cut down your expenses to a very little amount of capital and that is the edge eBay is use to run its operations and has really help the business since it does not have physical presence anywhere, it does its business around the globe and sell lots of items to its customers worldwide. The internet helps eBay in an immeasurable way of cutting down cuts of operations and get to all part of the world without even being there in presence. 4. INTERNET AS A MARKETING PUBLIC RELATIONS TOOLS Public relations is defined as a management function which identifies, establishes and maintains mutually beneficial  relationships between an organization and the public upon which its success or failure depends. Whereas advertising is a  one-way communication from sender to the receiver, public relations considers multiple audiences and uses two way communication to monitor feedback and adjust both its messages and the organizations actions maximum benefit. The internet is used as a tool in Public Relations and has replaced the use of paper form of notifications and is carried out in method stated below. Tweeter: Social media is a great way to have a conversation with your market and manage connections with prospects, customer, bloggers. Even if you dont join Twitter you can monitor what people are saying company, trends, friends and products. This is quite useful from a marketing and PR standpoint. Tweeter has a search engine that let you post any information and can be linked to eBays platform. Facebook: Business firms states their URLs on cable Tv commercials, were friends and followers can join them on Facebook. This is sharp method way of internet PR, youre a startup entrepreneur, you could start a group to help entrepreneurs connect and exchange ideas. Search to make sure one doesnt exist already in your area. Your friends on your facebook will have first hand information of what is happening around you and your business and will also pass to from friends to friends if even they are not yours. eBay is linked to facebook which acts as an indirect form of PR, Instant message could also take form by chatting on both platform. Email: This is the fastest, stress less and cheapest form of PR and e-marketing with the use of the internet, when searching for information or to joint an organization like eBay, Amazon you go through a process of filling and providing certain information about yourself and your preference requirement, all these information is kept in their database and at the end you provide your e-mail. The organizations use their database information to communicate with you, through this medium you are updated with the latest information relating to previous request. As you change your preference change it is also updated in their database. eBay use this form of PR to promote their product to you and information is sent to you in respect of delivery of the item you paid for. Website Feedback: Various website use a page known as website feedback as a form PR tool to give a comments, complain or report on your experience you may have after buying a product or trial of certain items in other for them to know how their customer feel about product bought from them. 5. EBAY SWOT ANALYSIS STRENGHT: The Company use the advantage of Customer Relationship Management (CRM). Both parties (Buyers and Sellers) subscribe with the company and information needed by eBay on dealers. This is known as Business2Consumer (B2C) of their business. With the strong customer and dealer relationships are based on Consumer2Consumer (C2C) business platform, where good business relationships occurs, where buyers and sellers interchange feedback for each other for the next transaction to take place. WEAKNESSES: Organizations works painfully to limit fraud. eBay platform of business is very open to fraudulent activities. But the company act with the issue very quickly. These includes inferior goods being marketed to unknown and suspecting eBayers. Other forms of theft could include redirection of stolen goods. Make it known that fraud and theft are problems with outsiders not eBay. The weakness is that mischievous individuals can exploit the C2C business platform. Many companies, systems breakdowns could disturb the trading transaction of eBay on daily bases. eBay and Paypal have suffered shutdowns and total breakdown. As technology improves for the better weakness will be less an issue. OPPORTUNITIES: Acquisitions bring new business strategy openings. eBay has into agreement to buy off online telephone company Skype Technologies with a deal reported of about worth $2.6 billion. PC users use Skype to have conversation with each other for no charges and make cut-price calls to handheld cell-phones and fixed landlines once you have subscribe to the services. This will bring in more customers to the business and also make profit to continue to grow. THRATS: The world Internet brands, success attract competition. Overseas competitors competing in their home markets have the technical experience that could give them a stronger advantage over eBay. It came to the notice of eBay that it has met with other USA home Internet providers when trading in other international country. Yahoo! stand out in the Asian market. Doing the same market is a threat, just like weaknesses stated above, the name is attacked by mischievous individuals. When e-mail sent to unknown eBayers disguards to come from eBay. Logos, and design of the pages looks just the same. However they are designed so that you input private information that the thieves can use to accesses to passwords and identifications. Not all costs can controlled by eBay, example shipping charges and credit card charges. With fuel prices to rise, the customer suffers the increment of delivery and postal charges. This affect the total cost of auctioned items very expensive. When provider of credit card merchants like Visa or Master-card decide a charge for online business transaction the total cost of the same items would increase with a negative effects on the final customer of the product and will make eBay loose some of its future consumer and will affect the profit and share value of the company. 6. CONCLUSION EBay is well aware that in order for the company to maintain its competitive advantage and make it sustainable in the long run, the company must take advantage of the changes at the corporate, organizational and business levels. EBay embraces the five building blocks which are applied randomly throughout eBays history: improvisation, co-adaption, regeneration, experimentation and time pacing as evident by the strategies discussed. The company also embraces the 10 principles of competing on the edge about strategy, organization and leadership. With all hands on deck EBay can go further if the managing, marketing department embrace more with its IT department by merging with more social media platform not just their website because social website break more distance with communities of friends of my friends. Security department should work more bringing down the risk of internet fraud, this is one area of online business transaction that turn people away from buying online, because nobody wants to their money to end up on the place after paying for an item or product.

Women in Politics Essay -- Papers

Women in Politics Beginning with the early nineteen hundreds, women from all over the country have bounded together, forming leagues and clubs for equal rights. However, it wasn't until today "at the dawn of the twenty-first century, states and international community can no longer refute the fact that humanity is made up of two sexes, not just one" (Oliveria 26). Why has the woman's move for equality just now started to balance itself out? Well, the answer is quite simple; women are just now being looked at as semi-equals. They are beginning to become corporate executives in businesses, and popular in the field of medicine and law. Women have tried hard to push themselves forward in society to create a balanced and harmonious economy and so far it has been successful. Barriers of all kinds have been broken, well, all except a few, mainly in politics and with the information I have collected I will show why. Politics†¦when one stops and thinks of the word "politics" what naturally comes to mind? Our founding fathers, Presidents George Washington, John Adams and Thomas Jefferson; the popular political figures of today, President Bill Clinton, George W. Bush and Al Gore; or do we think about Belva Ann Lockwood, Jeannette Rankin, Frances Perkins, and Eugenie Moore - who? When American's think about politics, Lyn Kathlene, journalist for the "Higher Education Chronicles," states that "ninety-five percent of the time they envision a man who is in charge of running, or helping to run, their country." Is society to blame for this misconception that women do not hold important roles in government and participate in making important decisions for our country? Not really, people just don't hear or read about women in politics as often as... ...ernment? No, but society needs to realize that this is "'the dawn of a new century'" and the role of the female should indeed be reevaluated. Bibliography: Arenofsky, Janice. "Women in Politics." Career World April 1996: 16-21. Hogan, Robert. "The Influence of State and District Conditions on the Representation of Women in U.S. State Legislation." American Politics Research January 20001: 4-24. Hunter, Teola. "A Different View of Progress -- Minority Women in Politics." The Journal of State Government December 1995: 45-52. Kathlene, Lyn. "Studying the New Voice of Women in Politics." The Chronicles of Higher Higher Education 18 Nov. 1992: B2. Periodical Abstracts. Online. 1992. Oliveria, Ruisika. "Women's Long March to Power: The Political Arena." United Nations Educational, Scientific and Cultural Organization Courier June 2000: 26-35.

Aristotle On Tragedy :: essays research papers

The Nature of Tragedy:In the century after Sophocles, the philosopher Aristotle analyzed tragedy. His definition: Tragedy then, is an imitation of an action that is serious, complete, and of a certain magnitude; in language embellished with each kind of artistic ornament, the several kinds being found in separate parts of the play; in the form of action, not of narrative; through pity and fear effecting the proper purgation of these emotions.Aristotle identified six basic elements: (1) plot; (2) character; (3) diction (the choice of style, imagery, etc.); (4) thought (the character's thoughts and the author's meaning); (5) spectacle (all the visual effects; Aristotle considered this to be the least important element); (6) song.According to Aristotle, the central character of a tragedy must not be so virtuous that instead of feeling pity or fear at his or her downfall, we are simply outraged. Also the character cannot be so evil that for the sake of justice we desire his or her misfo rtune. Instead, best is someone"who is neither outstanding in virtue and righteousness; nor is it through badness or villainy of his own that he falls into misfortune, but rather through some flaw [hamartia]". The character should be famous or prosperous, like Oedipus or Medea. What Aristotle meant by hamartia cannot be established. In each play we read you should particularly consider the following possibilities. (1) A hamartia may be simply an intellectual mistake or an error in judgement. For example when a character has the facts wrong or doesn't know when to stop trying to get dangerous information. (2) Hamartia may be a moral weakness, especially hubris, as when a character is moral in every way except for being prideful enough to insult a god. (Of course you are free to decide that the tragic hero of any play, ancient or modern, does not have a hamartia at all). The terms hamartia and hubris should become basic tools of your critical apparatus.The Concept of Tragedy:The word tragedy can be applied to a genre of literature. It can mean 'any serious and dignified drama that describes a conflict between the hero (protagonist) and a superior force (destiny, chance, society, god) and reaches a sorrowful conclusion that arouses pity or fear in the audience.' From this genre comes the concept of tragedy, a concept which is based on the possibility that a person may be destroyed precisely because of attempting to be good and is much better than most people, but not perfect.

Discipline and Management Essay

Included in this essay is a comparison between discipline and management also behavior and misbehavior. Beginning the essay is a short definition and a short word picture of discipline, management, behavior and misbehavior. Next is a comparison of how each are different, similar, related. Discipline is described in the Merriam-Webster online dictionary as first being â€Å"punishment† or then further down states it is â€Å"training that corrects, molds, or perfects the mental faculties or moral character. † In our text book, Building Classroom Discipline, C. M. Charles states that discipline in the classroom is â€Å"Teachers’ efforts to maintain classroom decorum and secure student’ cooperation and exercising self-control. † Discipline should not be thought of as punishment but instead a learning road of self-control. Discipline is a person’s ability to conduct appropriately or a short word picture could be[pic]. With in the classroom, management is a written plan of action so that class runs smooth. Webster dictionary describes management as â€Å"conducting or supervising of something†. Management is the process of controlling and discipline is the act once management has failed. Management and discipline are interrelated and work together to for a common plan and a smooth ran class. If there was no [pic] (management) designed the discipline would not work. Webster’s dictionary states that behavior is â€Å"the manner of conducting oneself†. Behavior described in our text book Building Classroom Discipline â€Å"is the totality of one’s physical and mental activities. † Behavior is everything that we do whether good or bad. One word that best describes this is[pic]. Misbehavior is considered as a person’s actions â€Å"that disrupt teaching, interfere with learning, demean others, or otherwise violate the moral codes of society. † (C. M. Charles 2008 p13) In Webster’s dictionary they describe misbehavior as â€Å"a bad manner of conducting one self. † Both of the terms are related however [pic] (misbehavior) is the disruption of behavior as a whole. Behavior is the bigger picture and misbehavior is a smaller unit within behavior. The two are interrelated and you can not have one with out the other. With the appropriate action taken in advance misbehavior could be minimized. There are different types of misbehavior and some are more serious than others but none of the less takes away from instruction. This is why it is very important to have a discipline plan devised. In the above essay is a comparison between discipline and management also behavior and misbehavior. Beginning the essay is a short definition and a short word picture of discipline, management, behavior and misbehavior. Next is a comparison of how each are different, similar, related. To complete this essay is a short description of why it is important to have a discipline plan.

Things fall apart answers

The other village, Mbabane killed a woman from Jamaica and a young virgin and Shameful was given to the village as a peace offering. Awoken Was troubled by his death because he became like a son to him. Shameful even referred to Awoken as his father. Awoken was hurt because he looked at him as his own, but out of pride, he participated in his murder. In fact, he dealt the final blow to kill him. 4. Beriberi was Ginkgo's friend. When Awoken visited him after the killing of Shameful, Beriberi told him that he should not have participated in the ailing of Shameful since Awoken had grown him up like his own son.He said that the Earth Goddess could wipe out an entire family for this type of action. Beriberi refusal to participate in the killing of Shameful in light of Ginkgo's action showed that he was wise and had a different temperament from Awoken. Where Awoken is volatile and prone to action, Beriberi is thoughtful, even philosophic. Beriberi did not believe that slaying one's child w as necessary to gain the admiration or approval of the rest of the clan. Beriberi believed in performing actions that were pleasing to God and not rely acting to seem strong in the eyes of men. 5.Eczema was Ginkgo's daughter. She was more of a boy than a girl, in terms of her attitude and behavior. He preferred her and wished she was a boy more than his son Known. She understood him. 6. An cabbage child is a child that has an evil spirit. This type of evil child when born, will die and implant himself/herself in its mother's womb to be reborn as a means of tormenting its mother and family. Kefir was known to have cabbage children. At the death of her third child, Niobium, Awoken ladled in another medicine-man, Gabble Nanny, who ordered that there be no mourning for the dead child.Gabble took a razor and mutilated the dead child's body. He then took it away to bury in the Evil Forest holding it by the ankle and dragging it on the ground behind him. He did this as a way Of discouragin g the evil spirit or cabbage child from coming again. 7. Awoken was exiled because he unintentionally shot and killed a clansman during the funeral festivities for Queued. Awoken had committed a female crime because his act was done inadvertently. The sixteen year old boy who had been killed was the son of Queued.Awoken was exiled in order to cleanse the land he had polluted by shedding the blood of a clansman and to exact punishment for an offence he had committed against the great Earth goddess. 8. Awoken feared becoming like his father Look who was lazy, improvident and quite incapable of making provisions for the future. He held no titles, owed many people, was weak and womanish and hated the sight of blood. He had only one wife and owned no barns. Awoken tried to distance himself room his father's legacy by being a fearless wrestler who defeated Emailing the Cat.He held titles, had three wives and several barns of yams. He was courageous and took charge of his family with a hea vy hand. Ginkgo's pride and fears contributed to his downfall because he tried so hard to distance himself from his fathers legacy that he ignored the advice of elders such as Gibbous Queued who told Awoken not to take part in the killing of Shameful. The Oracle of Hills and the Caves had pronounced Snakeskin's death. Awoken did not listen though. He had to prove his manliness/ trench by showing he was not afraid of blood.